technology is the butt screen. A few years back, IDEO helped design a downtown NYC Prada store with look-behind screens that showed how your butt looked in jeans. It also came up with inventory-control tags that let you order exactly what you wanted directly from China (Okay, they're still working out the kinks), and on-off frosted glass to provide privacy--or not.....
From: http://www.fastcodesign.com/1662284/nussbaum-what-fashion-can-teach-you-about-innovation
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