Monday, November 30, 2009

Ten Tips for Smarter Shopping During the Holiday Season

Good advice for downtown Chicago holiday shoppers. How to be safe and
efficient during the busiest shopping time of the year.

Well, it is definitely that time of year again, the time of year when we
are all being forced to think about the holiday shopping season even
before Halloween has come and gone. It's still warm outside and the
store displays are now featuring Santa Claus and the newest glittering
Christmas ornaments for your Christmas tree. So, I suppose then it would
be wise of us to begin thinking about how to approach our shopping
techniques for the new holiday season. We simply must make a commitment
to not making the same mistakes we made last year - standing in the long
lines, fighting the crowds, spending more than we budgeted, waiting
until the absolute last minute or being the first in line on "Black
Friday" (the day after Thanksgiving which traditionally marks the start
of the holiday shopping season) and ultimately getting trampled over as
we fight to get that discounted digital camera or flat screen tv.

Instead, we are going to take the "Smarter Shopper Holiday Pledge" (for
printing and sharing).

"Smarter Shopper Holiday Pledge"

I, (insert your name here), pledge to adhere to the ten holiday shopping
tips outlined below. I realize that by not doing so, I may suffer the
consequences of holiday shopper's remorse which include but are not
limited to: loss of cash reserves, higher credit card debt, and near
insanity from overexposure to large crowds, outrageous lines, and low
product inventory.

1. I will use cash.
Using cash makes it easier to stay within the budget. I don't even mean
using your debit card because you're able to justify going over just a
bit on a particular gift if there's money available in your checking
account. I say set limits, use cash, and when the cash is gone, there's
no more gift buying. Now, this is going to take some self-control and I
struggle with it myself at the holiday season, but if you've got $100
for gifts, then don't push the budget and spend $101. No matter how
wrapped up you get into the Christmas lights, music, and other smiling
holiday shoppers carrying their large shopping bags, stay within your
budget…cash will help you do that!

2. I will keep track of my credit card spending.
Ok, if you absolutely must use a credit card, use the one with the
lowest interest and know how you are going to pay off the credit card
balance. Carrying balances obviously costs more than the item itself.
So, that bargain that we got at the holidays is no longer a bargain 90 -
120 days later. Have a plan to pay off the holiday purchases.
Additionally and just as important, know how much you are spending on
those credit cards. You still need to set limits.

3. I will be patient.
There's nothing like waiting in a long check out line and have to endure
price check after price check or a declined credit card holder arguing
with the cashier, or even a shift change just as you approach the
register. However, we all know these things happen. Calm down and be
patient. Should you need a small book or magazine to bring along with
you, do so. If leaving the kids at home is an option because they'll add
additional stress to your trip, do so. Maybe just taking a deep breath
will help. Just calm down and be patient.

4. I will start shopping early in the season and get it out of the way.
I've never understood why people wait until the very last minute to do
their holiday shopping when they know it drives them nuts. Start
shopping now. The malls aren't overcrowded yet. No one else is really
thinking about holiday shopping for now. You could be the first one.

5. I will give less expensive but creative gifts instead.
Now, I'm not necessarily suggesting arts and crafts here unless of
course that's what you want to do. But, all of us are not creative
minds. However, for example, if you think of one gift that would work an
entire family, you'll definitely save money. My family loves old movies.
A great creative gift basket consisting of a few old movies, popcorn and
candy, and maybe a blanket would definitely be less expensive than
trying to get us all individual gifts. Think outside the box to say money!

6. I will have a game plan.
In order to get those must have items or those hard to find popular
items, you have to create a game plan. That game plan has to take in
consideration the availability of the items, the budget, and when you
can go get the items. Don't leave your house without a game plan
outlining where you're going, what you're going to purchase, how much
you are going to purchase it for, and what your alternate gift
selections are. Yes, you should at least have in mind what the alternate
gift item will be should you not be able to find the gift or if you are
on the loosing end of an in-store battle with another determined mom.

7. I will shop safely.
Safer is better. Watch your personal belongings at all times including
handbags, purchases, and children. Pay particular attention at the
register when you can be distracted by the particulars of the
transaction or outside in the parking lot or waiting on public
transportation. Last holiday season I was out late with other shoppers
on Chicago's Magnificent Mile, where you might feel a false sense of
security. A team of purse-snatchers was out looking for their next
victim. They spotted her, with her children, completely distracted,
purse wide open, while crossing busy Michigan Avenue. Luckily, someone
else saw how the situation was about to unfold and warned her before her
holiday shopping season was be ruined. Be a safe shopper!

8. I will get enough rest.
There's nothing like going out during the holiday shopping season and
running out of steam. An important part of your shopping game plan
should be to get plenty of rest the night before. Get a great start in
the morning with a good breakfast and wear comfortable shoes. You should
be all set to go. These type of shopping trips can sometimes go all day
and night, especially if you're like a friend of mine who likes to
literally shop until the stores close down, grabbing that last bargain
on the rack as the last call announcement goes out over the intercom. Be
prepared and get some rest.

9. I will not forget the bargains at the outlet malls.
If you are in downtown Chicago and looking for a change, one of the
outlet malls for holiday bargains. You'll need a car but the prices can
be well worth the drive. When we make a list of things to do in Chicago,
we often overlook the feasibility of the outlet malls. There are
bargains on upscale merchandise from designers such as Kate Spade,
Giorgio Armani, and Coach at Chicago Premium Outlet Mall and Lighthouse
Place Premium Outlet (in nearby Michigan City, Indiana). Gurnee Mills
Outlet Mall features retailers for the whole family, a huge Cineplex, as
well as, a reptile zoo…just in case the kids need a break. And if you go
to Gurnee Mills Outlet Mall, then you might as well stop by Prime
Outlets Pleasant Prairie Mall which is just a few miles away just across
the Wisconsin border. Or, you might choose to visit the Prime Outlet
Mall in Huntley, Illinois which is located just west of Chicago along
the Northwest toll way. Visiting the Prime Outlet Mall in Huntley would
give you the added opportunity to visit the IKEA store and The Woodfield
Mall in Schaumburg, Illinois.

10. I will attempt to avoid the crowds at all costs.
Shopping earlier during the day or first thing Saturday morning will
help avoid some of the crowd during the week and those late risers on
Saturday or Sunday. Or if you like shop later in the evening, most
stores will have extended holiday hours. Most people like to be at home
by this time. This can work in your favor. There are fewer crowds in the
evening. But remember to be safe.


Note: You, could of course, just do your shopping online but then that
takes all of the "fun" out of the whole holiday shopping experience.

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