companies.
Rumor has it that press releases are the next big thing in the SEO
business, and many companies are spending top dollars trying to write
the next big press release announcing the next big balloon breaking
technology. But is this really the next big thing?
By definition, a Press Release is a kind of news item released by the
company on whom the news is being reported. As such, you will have to
compete with all the other press releases and hope that your will get
picked up.
Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony
or one of the other mega-companies, or at least about a company that is
relatively well known, forget about it. Journalists and news editors
receive thousands of press releases a day and there is no way that they
will waste more than a quick glance. So why should you pay a company
seven to eight hundred dollars for them sending your press release to
thousands of editors and journalists when they are going to junk it anyway?
2) Unless you are announcing a truly revolutionary product or technology
(which I assume you are not since you are only interested in using the
professionally paid and written press release to boost your search
engine rankings), whatever you make up or announce such as some new free
deal or new portal offering something unique, your chances of being
picked up are very slim. Yes, the PR companies will tell you that they
have vast experience in writing Press Releases that will make yours
stand out and get picked up but this is not accurate. The only way your
PR is going to get picked up is if it truly is something out of the
ordinary or something that no one has ever thought off.
3) Unless you plan to spend millions of dollars and then just by sheer
volume your site will go ahead in the search engines, this is not a good
option. Why? If you send a large number of press releases then these
will be placed on the different PR companies websites main page. Since
most of these home pages have a very high page rank, your site will get
a boost. The question is whether this boost is worth the large amount of
money you will put into the PR companies pocket. No it is not. Use that
money to buy (though I do not recommend this) links from high-ranked
websites and you will pay less and receive more benefit.
4) Any press release, even if it has been accepted, will remain on the
different pages for just a short time, making the time and effort and
even more so the amount of money you paid fruitless.
Conclusion:
A press release is useful if you wish to contact the press and maybe get
some free publicity, but it is of no use if you wish to use it as a tool
in order to advance your website in the search engines.
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