to shopping, but how are they really distinct?
The first major difference is that most women actually look forward to
holiday shopping, 60%; while only 42% of men do. However, this does not
mean women are the only ones shopping. Also, women relate more to Santa
Claus than men, while men relate more to the Grinch.
Everyone hates long lines at the mall, but men seem to be turning more
toward online s...
It has long been argued that men and women differ greatly when it comes
to shopping, but how are they really distinct?
The first major difference is that most women actually look forward to
holiday shopping, 60%; while only 42% of men do. However, this does not
mean women are the only ones shopping. Also, women relate more to Santa
Claus than men, while men relate more to the Grinch.
Everyone hates long lines at the mall, but men seem to be turning more
toward online shopping to lessen the hassle. Interestingly enough, while
women will do more shopping online, men will actually be spending more
money. Men spend an average of $326 online, while women will only spend
$284, a difference of 15%. Men also plan to spend $592 this holiday
season, with women only spending $547. Men are also more likely to buy
large ticket items when compared to women, not only for gifts, but for
personal use as well.
There are also other differences in what each sex is actually buying
online and in the stores. Men buy more consumer electronics, 27%,
compared to women at 19%. So, it is mostly men buying gadgets like
digital cameras, video games, or camcorders. However, women are more
likely to purchase clothing than men, 77% to 70%, and books, 49% to 36%.
While men buying consumer electronics was probably no surprise, women
buying more decorations is probably not either, 34% of women compared to
only 18% of men. Apparently, women are doing a little more decorating
than men.
Women also typically get a jump start on holiday shopping, while men
usually wait until December. Only 19% of women wait until December to
shop, as compared to 32 % of men. Sixty-five percent of women usually
plan to start holiday shopping before Thanksgiving, while only 49% of
men do. There are also a larger number of men that wait until the last
week before Christmas to buy gifts as compared to women.
Another significant difference between men and women is how they react
to shopping budgets. More women, 21%, are concerned about going over
their spending budgets on holiday gifts, while only 16% of men share
that concern.
There are also the typical stereotypes that have proven to be true. Men
usually shop with a specific purchase in mind. However, women will spend
more time looking around and pondering purchase decisions. Also, more
men are at a loss when it comes to holiday shopping, with 17% feeling
frustrated as compared to 8% of women, and confused about gift giving,
8% compared to 3%. A larger number of men are also likely to leave all
of the holiday shopping to their spouse as compared to women.
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